Yebo Fresh is a grocery shopping service with a mission to bring affordable quality food to South African townships. For over 30 million people a month, their big grocery shopping trip is a costly, physically demanding, and often dangerous activity. Yebo Fresh solves that problem by going straight to the root of it. They deliver quality products, at reasonable prices, directly to the customer in areas underserved by formal food retailers.
Since the start of the COVID-19 Pandemic, they have also been the go-to place for large and small charities, as well as other organisations looking for a safe and reliable way to get large numbers of food parcels brought into the townships. Today they source, pack, and deliver between 1000 and 1200 food parcels, the equivalent of more than 150 000 meals, every day.
When Yebo Fresh started talking to the Scheinberg Relief Fund they were operating from two small warehouses and were struggling to prepare 400 parcels a day. Thanks to the relief fund they have been able to scale-up quickly. They have moved into a larger warehouse with more than 5x the combined space of the previous two warehouses and sourced the equipment they needed to increase their capacity. They have made a number of structural improvements that allow them to operate more efficiently and safely and improve the service they offer. These improvements have resulted in an increase in their capacity from 400 to 2000 food parcels a day. Accompanying the increase in physical capacity has been the creation of an additional 20 jobs for people who had no direct income before. As a result, Yebo Fresh have been able to supply food parcels to a greater number of charities working hard to ensure vulnerable communities in and around Cape Town don’t go hungry.